Question: In class, we ran an analysis to help determine the position of Kirin beer in the marketplace. Some of the results from that analysis are

In class, we ran an analysis to help determine the position of Kirin beer in the marketplace. Some of the results from that analysis are shown below. Using only the results tables provided, answer the following questions.

Midterm

+

2 +

table

+ 1 - 3 .

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Midterm

+

2 +

table

+ 2 - 3 .

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Based on the Rotated Component Matrix, how would you best describe the two most important factors?

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