Question: In class we talked about how a company's distribution ( channel ) strategy affects the cost of distribution. Assuming you are launching a new snack
In class we talked about how a company's distribution channel strategy affects the cost of distribution. Assuming you are launching a new snack bar, based on what we discussed in class, which of the channels below would be the least costly
selling my product to Target who will sell it to consumers
selling my product to Fresh Market, an upscale grocery store, who will sell it to consumers
selling it to independent distributors who sell their products to gas stations
selling my product to a retailer who will sell it mom and pop convenience stores
selling my product to a wholesaler who will sell it a variety of retailers like Jewel Osco and Mariano's
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