Question: In competitor - based positioning, what is the primary challenge companies face when positioning themselves as superior alternatives to established brands? Overcoming customer loyalty and

In competitor-based positioning, what is the primary challenge companies face when positioning themselves as superior alternatives to established brands?
Overcoming customer loyalty and inertia requires substantial investment in differentiation.
Price comparisons often lead to price wars that diminish long-term profitability.
Positioning as superior can result in confusing messages and unclear brand identity.
Competitor-based strategies work only in markets with limited dominant players.
In competitor - based positioning, what is the

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