In continuation to the previous assessment, you will develop a business concept and a software

programme prototype to solve the problems you identified in the case study. A business concept is an

innovative and a strategic approach to solving problem$($s$).$ You will develop a business concept to solve

the problems identified in the case study in Assessment $1.$ You will select the best solution $($based on

CEN$207\_$Assessment$\_1\_$Brief$\_$CaseStudy$\_$Module$\_3.$ Page $2$ of $9$

the feedback you received from your learning facilitator on Assessment $1$ and discussions with your

group members$)$ and develop the business concept and the software programme prototype based on

your chosen solution.

A successful business concept is a result of efficient teamwork, strong leadership skills and an

innovative mind. To ensure that your proposed business concept is relevant in the market, you will

have to perform a competitive analysis to determine if any similar businesses exist in the market. The

competitive analysis will help you avoid implementing existing solution$($s$).$ You can either modify or

propose an alternative to the existing solution$($s$).$

This Assessment will allow you to demonstrate the key skills of teamwork and innovativeness. It will

also enable you to identify a market gap, perform a competitive analysis and develop an innovative

and feasible business concept.

Task Instructions

To complete this Assessment, you must write a $1,000-$word report and develop a software programme

prototype.

Software Programme Prototype $($Group Submission$)$

Follow these instructions to develop your software programme prototype:

$1.$ Form a group of three to four $(34)$ members. Refer to the $$Group Work Guide$$ for further

details.

$2.$ Decide on the process to address the market gap identified.

$3.$ Choose the best technological solution based on the facilitator$$s feedback and discussions

with your group members from the potential software$/$technological solutions you identified

in Assessment $1.$

$4.$ Formulate a strategy to implement the solution.

$5.$ Develop a code for the software programme prototype to implement your strategy.

Report $($Group Submission$)$

Follow these instructions to complete the report:

$1.$ Your report should include:

a$.$ A statement describing the market gap identified in the case study;

b$.$ A succinct problem statement addressing the problem$($s$)$ you are aiming to solve;

CEN$207\_$Assessment$\_1\_$Brief$\_$CaseStudy$\_$Module$\_3.$ Page $3$ of $9$

c$.$ An outline of the objectives of the chosen technological solution that will be

implemented to address these problem$($s$)$;

d$.$ An explanation of the proposed technological solution;

e$.$ An explanation of the strategies you will use to implement this technological solution;

f$.$ A discussion of topics, such as the strengths of your business concept and its

competitive advantages in the market. To determine the competitive advantages of

your business concept, you will have to undertake a competitive analysis;

g$.$ A statement describing your target market and its size. You can support your

statements with data, graphs and statistics;

h$.$ A description of the marketing strategy and financial plan that you developed for your

proposed technological solution; and

i$.$ A description of the outcome that explains how the implementation of your

technological solution will affect the organisation.

$2.$ Your report should adopt the following structure:

a$.$ Title Page: Include the subject code, subject name, student name, student ID and

student email address of each group member.

b$.$ Introduction: Define your problem statement, its relevance to the field and the

objectives of your proposed solution.

c$.$ Body of the Report: Divide this section into paragraphs. The first line of each paragraph

should describe what is going to be discussed in that paragraph. The last line of the

paragraph should summarise what has been discussed in that paragraph.

Include your solution and the strategies that will be used to implement this solution

and a brief explanation of your code.

d$.$ Results: Include the output you have obtained from the implementation of your code.

You can also add tables, images and graphs.

e$.$ Conclusion: Discuss the outcomes of your proposed solution in this section. You can

also provide an outline of the future scope of your proposed solution and any

modifications that you think could be made in the future.

f$.$ References: Refer to the referencing section below for the format.