Question: In creative execution, what does the term 'core message' refer to ? The tagline used in all marketing materials The primary benefit or idea communicated

In creative execution, what does the term 'core message' refer to?
The tagline used in all marketing materials
The primary benefit or idea communicated in the ad
The budget allocated to the campaign
The design elements used in the visuals
In creative execution, what does the term 'core

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