In Days (2003) article about creating a superior customer-relating capability from MIT Sloan Management Review. In this article, Day emphasizes that building a business and managing its organization depends on superior customer-relating capability. Particularity Day addresses that there are three important organizational components to be focused to lead to superior customer-relating capability. The three components are 1) An organizational orientation that makes customer retention a priority and gives employees wide latitude to satisfy them 2) A configuration that includes the structure of the organization, its processes for personalizing product or service offerings, and its incentives for building relationships, and 3) Information about customers that is in-depth, relevant, and available through information technology (IT) systems in all parts of the company. Day concludes that creating and maintaining an integrated focus on orientation, configuration and information should be able to lead companies to success, which results from improved customer relationships and performance focusing on these three key components and clearly developed sense of interrelations across these components. Do you agree with his conclusions? Any examples supporting Days precepts?across these components. Do you agree with his conclusions? Any examples supporting Days precepts?