In determining its mission statement, an organization must:

state the mission in terms of serving a generic group of clients or customers and meeting generic, not specific, needs.

reflect a market$-$driven approach by targeting a broad class of needs that it is seeking to satisfy.

ensure that the name of the product or service it is producing is an essential part of its name.

look at the business from the inside, from the point of view of the employee and the management.