Question: In determining whether an advertisement is deceptive, what standard does the Federal Trade Commission currently apply? A gullible - consumer standard: an ad is deceptive
In determining whether an advertisement is deceptive, what standard does the Federal Trade Commission currently apply?
A gullibleconsumer standard: an ad is deceptive if it would deceive a gullible person.
A modified gullibleconsumer standard: an ad is deceptive if it would deceive a significant number of people, whether those people were reasonable or not.
A reasonableconsumer standard: an ad is deceptive if it would deceive a reasonable person.
A modified reasonableconsumer standard: an ad is deceptive if it would deceive a reasonable person who has some understanding of the product.
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