In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. What section of the marketing plan is the goals and objectives section tied most closely to$?$

situation analysis

evaluation and control

SWOT analysis

marketing implementation

$8$

$4$ points

All of the following are industries that thrived during the Covid pandemic except for:

Pharmaceutical

E$-$commerce

Housing

Streaming services

Technology