Question: In developing an integrated marketing communications program, the marketer's overriding goal is to create the most effective and efficient communication program possible. What are the

In developing an integrated marketing communications program, the marketer's overriding goal is to create the most effective and efficient communication program possible. What are the criteria that can help ensure communications are truly integrated?

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hint: They are the

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. 13)

In developing an integrated marketing communications program, the marketer's overriding goal

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