Question: In doing a target audience analysis, how do you determine the characteristics? For instance, my target audience is Sr. Leaders, Middle Management, and front line

In doing a target audience analysis, how do you determine the characteristics? For instance, my target audience is Sr. Leaders, Middle Management, and front line employees. For characteristics I have identified provides commitment and support, the bridge between Sr. Leaders and employees, and change resistors (in the above order - one for each). Is this the correct approach?

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