In early 1985, Chesebrough-Pond's Inc. began marketing the Aziza Polishing Pen in the Prince Matchbelli line of cosmetic products. This item closely resembled a marking pen, and it was used to apply nail polish quickly and neatly. The idea of "polish" in a pen was not new, but the company had to solve the problem of how to get correct polish flow. The solution resulted in part from the firm's policy of free time, whereby its technical research scientists could use Friday afternoons for whatever research activity they wished, so long as it related to a C-P business. One of the scientists, John D. Cunningham, saw another lab employee with a large marking pen made by Pilot Pen Company, and he thought that if Pilot could solve some of the flow problem, perhaps he could too. And he did - through cooperation with Pilot, some solid creative thinking, and use of other C-P technology. Free time was a controversial program, and this was the first tangible output since its installation at C-P. The pen was an attractive metal tube about the size of a cigar. The container color matched the polish color. Two or three coatings were required. A metal ball mixed the contents when the tube was shaken vigorously for 30 seconds, and the tube had to be stored on its side. The product was marketed with other Prince Matchbelli items and had a retail price of about $3.50. It received considerable publicity when it was introduced, including a special section on the CBS morning news program. The newsworthiness came primarily from the free time angle, but one newsperson applied the product on all 10 fingers while another newsperson narrated how the product was developed. The product sometimes smudged, and the pen tip eventually lost its shape. But despite these problems, the ease of application was thought to appeal to working women who don't have time for lengthy manicures. The market for this product category was $130 million annually, and the Prince Matchbelli division wanted an 8 percent share of market in 1985. The firm did not announce its entire product development procedure. Use the material as discussed during NPD session to point out.

Q). What type of testing you would propose for the product?

Answer Should be minimum of 500 wo-rds -

Same above Questioned was answered earlier but with 3 lines only which is incomplete.