In early $2017,$ five years after graduating, your information systems consulting business is thriving. At $6$:$45$ a$.$m$.,$ when you power up your computer to check e$-$mail and start the day, you see a late$-$night message from Gregg Yves, the vice president of marketing and customer service initiatives at Regional Chain of Pizza Shops $($RCPS$),$ headquartered in Bristol, England. He is an old friend you met through your university alumni network when you were in school and with whom you have kept in touch. Why would he be e$-$mailing so late? As you read his message, it becomes clear:

Do you remember when we discussed the Domino$$s smartphone app ordering initiative?$1$ At the time, we were focused on rolling out online ordering in our restaurants and did not pay much attention. It took us some time, but we later caught up$.$ Now they pushed it further again. Domino$$s just introduced a new smartwatch app.

I$$ve been thinking about this all night. Should we follow suit as well? Do we need to move rapidly? I$$d rather take a wait$-$and$-$see approach here, but I$$m afraid that if we miss the boat on this initiative, the repercussions could be significant.

You$$re an expert on this strategic information systems stuff; can you give me your insight and direct my thinking a bit?

Discussion Questions

Do you believe that the Domino$$s smartwatch ordering initiative is sustainable?

What are the pros and cons of the wait$-$and$-$see approach that Gregg prefers?

What is your recommendation? What should RCPS do next?