Question: In evaluating consumer buying behaviour, we looked at how different psychological factors could be used to appeal to customers. Find a recent advertisement for Apple

In evaluating consumer buying behaviour, we looked at how different psychological factors could be used to appeal to customers. Find a recent advertisement for Apple iPad Air 5th Generation then, based on the imagery and messaging used within the ad, describe which level(s) of Maslow's Hierarchy of Needs you believe the company is trying to appeal to in their positioning.

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