In evaluating whether potential entry is a strong or weak competitive force, it is important for company managers to consider whether the likely entry candidates have ample cash to finance their attempts to enter the industry. the speed with which product innovation in the industry is occurring and how many potential entry candidates there are. whether entry barriers are high or low, the size of the pool of likely entry candidates and their resource capabilities, the expected reaction of industry members in defending against new entry, and how attractive the industry's growth and profit prospects are to potential entry candidates. whether there are many substitutes for the industry's product and how attractively priced these substitutes are and whether the capital requirements to enter the industry are above or below $10 million. how many barriers to entry there are for newcomers to hurdle