- In exploring Cineplanets customer base and their movie-going experience IDEO chose to implement an inductive approach to their research. Describe the inductive method versus the alternative and explain why IDEO chose this path?

- Even when observing and interacting with customers in the field it can still be difficult to identify their unmet needs. Who did IDEO seek out to understand the end user unmet needs? Why is this a good strategy? - -

- Embracing ambiguity was an intrinsic aspect to IDEOs process. Designers need to abandon preconceived assumptions and resist the urge to respond to challenges with quickly formed solutions. What technique did they use and how was that applied to Cineplanet?

- As you watch the customer interview video (Chapter 3.2 in the online multimedia) use the cases Exhibit 7 to guide your thinking about the following questions. What do you learn from this customer that the team might use as it reimagines the movie-going experience? What are the most important features of the way the team interacts with him during the interview?

- Most students think that the more developed a prototype is the better. IDEO adheres to a standard of rough, ready, and right. Describe this strategy, explain the advantages of it, and apply it to the Cineplanet case.

These are based on the 'IDEO - Cineplanet case study' from the Harvard business school. by Ryan W Buell and Andrew Otazo