Question: In Figure 5 - 1 , Box A represents which stage of the consumer purchase decision process? A summary graphic of the 5 stages of

In Figure 5-1, Box A represents which stage of the consumer purchase decision process?
A summary graphic of the 5 stages of the purchase decision process marked A through E.
a.
purchase decision
b.
problem recognition
c.
alternative evaluation
d.
option identification
e.
information search

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