Question: In formulating marketing intelligence projects, the [ 1 ] management problem and the [ 2 ] research problem are: Always the same thing Completely unrelated
In formulating marketing intelligence projects, the management problem and the research problem are:
Always the same thing
Completely unrelated to each other
Based on an important business decision and related gaps in information, respectively
Based on confirming what managers are already thinking, and using the research method that marketing intelligence teams prefer to use, respectively
Based on how the firm has always done things in the past, and the cheapest way to complete the intelligence project, respectively
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