Question: In general, consumers categorize many categories at 3 levels superordinate, basic, and subordinate. Which of the following is true about superordinate level? Group of answer

In general, consumers categorize many categories at 3 levels superordinate, basic, and subordinate. Which of the following is true about superordinate level?
Group of answer choices
A. It includes products that are physically very similar to one another
B. It includes products that are physically very different from one another
C. It is the most preferred level at which consumers categorize most products
D. Options B & C above
E. None of the above

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