In general, I am asking - Do you work in a good or bad industry? Please break down the structural forces in your industry. Then, are you in a good place in the value system, where value and profits are created? o Define and identify the forces in your industry. Use the reading for guidance. o Analyze whether it is a good or bad industry? Use the reading for guidance. o How does your company cope with the industry forces? o What' is the value system in your industry? Are the profit pools 'deep' where your company sits? o Thoughts on the future given structure of industry and value system? Will the structure get better or worse? Wil it be disrupted? Is the value system stable?