Question: In general, prices should not be based on costs because Of what? consumers make their purchase decisions based on perceived value. producers rarely know what

In general, prices should not be based on costs because Of what?
consumers make their purchase decisions based on perceived value.
producers rarely know what their costs are.
producers need to avoid creating a cost competitive parity debate.
consumers are cost-conscious.
 In general, prices should not be based on costs because Of

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