Question: In her article, Jill Avery cites _ _ _ _ _ _ as a common cause of failure in market entry. Question 5 options: Pricing

In her article, Jill Avery cites ______ as a common cause of failure in market entry.
Question 5 options:
Pricing based on local market conditions versus optimizing profit across a uniform pricing policy.
Luxury positioning of the product which resulting in the product being unobtainable in new markets
Localizing the product which dilutes the brand equity
Ethnocentrism
Too small of a product portfolio to address needs of new market

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