Question: IN HUL Slapio). Name This case study may be completed individually or with a partner. The assignment must be handwritten and a hard copy turned

 IN HUL Slapio). Name This case study may be completed individually
or with a partner. The assignment must be handwritten and a hard

IN HUL Slapio). Name This case study may be completed individually or with a partner. The assignment must be handwritten and a hard copy turned into the front desk of the School of Accountancy (McClelland Hall Room 301) no later than 5:00 PM on Wednesday, December 4, 2019. The assignment is worth 10 points. There will be a 20%- point deduction for every business day or partial business day that the assignment is turned in late. Child's Play Company Child's Play d's Play Company makes a plastic rattle for toddlers. The rattle is generally marketed through exclusive ters located in upscale shopping malls. Based on sales from January through September 2018, the company expects that 2018 sales will amount to 300,000 units. 2018, Diana Carlos, the president of the company was considering an alternative marketing plan for that was presented to her by Bill Jackson, the marketing manager. Bill's alternative marketing plan is presented below: 2019 Marketing Plan: "At the present time we sell the product to retailers for $8.00 per rattle. Retailers generally charge their customers between $9 and $9.50. If we cut our selling price to retailers to $7.50, expect that the product will do much better. The retailers' increased markup will give them the incentive to display our product more prominently and to promote it more vigorously to customers. We should support this strategy by supplying more promotional materials to retailers, which I expect would be an increase of $6,000 in Advertising and Promotion costs. Based on the price cut and the increase in advertising and promotion, expect that we will be able to boost our sales volume by 25 percent to 375,000 units in 2019, Diana received cost data from the company's CFO, Don Beetle. Don expects that the 2018 cost data below are also reliable estimates for 2019 for a production volume up to 500,000 units. 2018 Cost Data Manufacturing Costs for rattles (based on production volume of 300,000 units); Direct Materials Direct Labor Packaging Variable Manufacturing Overhead Fixed Manufacturing Overhead $0.80 per unit $0.50 per unit $0.70 per unit $1.20 per unit $540,000 Selling and Administrative Costs for rattles (based on sales volume of 300,000 units) Sales Commissions $0.80 per unit Shipping Costs $0.50 per unit Advertising and Promotion (fixed) $180,000 Selling and Admin Expenses (fixed) $250,000 Using the information on page 1. answer the following questions. Include all costs (manufacturing costs and selling and administrative costs) in your calculations. 1. Prepare a CVP Income Statement for 2018 using the current production and sales volume (300,000 rattles) and the 2018 cost data, assuming no changes to selling price or costs. Child's Play Company CVP Income Statement For the Year Ended December 31, 2018 Total Per Unit hevenue variable expeusd contributon margin fixed expenses Inet income 2. Using the above CVP Income Statement, determine the Company's contribution margin ratio for 2018, Round to zero decimal places 3. Using the 2018 cost data, determine the 2018 break-even point in number of rattles for the company assuming no changes to selling price or costs. For full credit, please show the elements of your computations. Round to the nearest next whole unit. 4. Using the 2018 cost data, determine the 2018 break-even point in sales dollars of rattles for the company, assuming no changes to selling price or costs. For full credit, please show the elements of your computations. Round to the next dollar

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!