Question: In international marketing research, what does data comparability mean? forecasting demand based on the pattern of demand growth in another country. making sure that data

In international marketing research, what does data comparability mean?

forecasting demand based on the pattern of demand growth in another country.

making sure that data from 2 different sources measure the same thing

checking to see if data are consistent year after year

finding out who collected the data and for what purpose

making sure that data are actually correct

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