In July 2020, Twitter Inc. announced that it was developing a subscription service that could give the social-media company a new revenue source at a time when it is under pressure to boost earnings. Twitter has been enjoying strong user growth at the start of 2020 as people flocked to the platform during the pandemic. It reported 166 million average daily users in the first quarter, its strongest user growth yet as a public company.

As Twitter relies heavily on advertising revenue, particularly around events and product launches, many of these events have been postponed or cancelled due to the pandemic, hurting its bottom line.

Critically evaluate the internal and external context that Twitter is facing. Recommend three strategies (i.e., competitive, corporate, business, functional) that can help Twitter boost its earnings during this uncertain pandemic period and justify the relevance and pros and cons of each strategy.