In June $2019,$ six months after taking over as CEO of global fast$-$moving consumer goods giant Unilever, Alan Jope warned that as part of its sustainability agenda, the company would dispose of brands that lacked a clear social or environmental purpose within a certain time frame. Imagine you have been asked to present a strategy implementation plan to the top management of Unilever. Your presentation would most likely include which implementation option as a means of building and strengthening its competitively valuable resources and capabilities?