Question: In June 2 0 2 1 , the U . S . Supreme Court ruled, in a 9 - 0 decision, in National Collegiate Athletic
In June the US Supreme Court ruled, in a decision, in National Collegiate Athletic Association v Alston that the NCAA violated antitrust law by limiting schools from recruiting student athletes by offering better benefits to players as long as the benefits are educationrelated. Prior to this decision, the NCAA has enforced strict limits on the ability of student athletes to share in the NCAAs multibilliondollar industry eg television broadcast rights, school apparel and logoed products, stadium ticket sales, and school reputation benefits Student athletes had previously been limited to receiving several thousanddollar stipends, tuition, and college related expenses. College athletes can now profit from their name, image, and likeness, which also means that company and product endorsements are now allowed. The Supreme Courts decision did not open the possibility of paying unlimited salaries in a market system that pays for the talent. The NCAA emphasized that it will be enforcing reasonable rules as to what qualifies for educationrelated benefits. This may pit individual university recruitment efforts in a conflict with the NCAA. What are the benefits that universities and colleges receive from the talent provided by student athletes? Explain Do you agree with the Supreme Court decision? Explain Your group is tasked with recruiting the following star high school sports stars, taking into consideration the revenue, tangible and intangible benefits, and costs, for your university. National universities will want these players. Your university, which your team represents, is consistently ranked in the top thirty national schools for both academics and sports programs. Your professor will play the role of the athletes and make the decision on which school to attend. How will you recruit the athletes?
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