In June, Just Eat Takeaway entered into an agreement to acquire Grubhub for $7.3 billion. The move marks Just Eat Takeaways foray into online food delivery in the U.S. with the two companies together creating the worlds largest online food delivery company outside of China. Grubhub is a leading online and mobile food-ordering and delivery marketplace in the U.S., with nearly 300,000 restaurants across 4,000 U.S. cities. The deal sidelined Uber, which had been in talks with Grubhub for acquisition.

1-Critically evaluate the corporate level strategy that Just Eat is using worldwide

2-Why Just Eat decided to acquire Grubhub?

3-What kind of value Grubhub would give to Just Eat?

4-Evaluate the business level strategy that Just Eat is using through their acquisition of Grubhub.

5-Would you propose a different corporate and business level strategy for Just Eat to enter the Middle East market? If yes why and if no why.