Question: In launching and diffusing innovative offerings, literature points out that specific product characteristics can capture 4080 percent of the variation in the speed with which

In launching and diffusing innovative offerings, literature points out that specific product characteristics can capture 4080 percent of the variation in the speed with which offerings diffuse. Discuss, with relevant scenarios, any five factors can alter the rate of product-based innovation diffusion. What would you consider to be the actionable implications of each of these factors for international businesses

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