In looking at Post$-$Fordism, there are some complex concepts about today's work environment and communication environment. Near the end of the chapter, there is a discussion on the Social Factory and "immaterial labor." After reading the chapter, and specifically that section, are there social factory or immaterial labor expectations at your organization? Are there others in your industry that leverage these opportunities for marketing and product$/$company awareness? One way to consider this last question is to do a little research and see if there are social media "influencers" out there that represent the brand