In making decisions about the image to be projected, it will be the easiest for marketers to:

Question $4$Select one:

a$.$

revert to an earlier image of the brand.

b$.$

reinforce an image that is not consistent with a consumer's current view of the brand.

c$.$

rejuvenate an image that is consistent with consumer's current view of the brand.

d$.$

develop a new image for a new brand.