In many cases, the subject of your sentences establishes the tone. By using you as the...

 

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In many cases, the subject of your sentences establishes the tone. By using you as the subject (you-voice), you place emphasis on others, often showing your concern for them. It is particularly well suited to describing how products and services benefit customers, clients, and colleagues. You-voice is often less effective for pointing out the mistakes of others. Aiso, it may sometimes be perceived as presumptuous or insincere to imply or directly state what you think others want or need, especially when you have an interest in them taking certain actions. We-voice is a good way to focus on shared efforts, Interests, and problems. It is particularly well suited to messages within a company (i.e., work team). Like you-voice, it may come across as presumptuous when you speak on behalf of your group yet haven't reached agreement. Excessive use of l-voice, particularly in writing, may be construed as self-centeredness. Overuse also diminishes the ability to focus on the interests of others (you-voice) or those of a team or group (we-voice). I-voice is best reserved for situations that involve bad news or difference of opinions. It is often used with nonthreatening verbs (l.e., think, feel). Impersonal voice (not using you, we, or I as the subject) is used to emphasize rational and neutral analysis. It is well suited for explaining business ideas, especially in proposals and reports. Roll over each phrase to see the full sentences. Then drag each item to the most suitable location in the table, identifying the voice and whether it is effective. Ineffective Effective I have several ideas You will agree You-voice Thave several ideas You gain many benefits I don't think You have let down I don't think We can achieve We-voice This sales strategy This sales strategy The primary problem You have let down I think You gain many benefits l-voice We can achieve I think The primary problem When you log on Impersonal voice You will agree When you log on In many cases, the subject of your sentences establishes the tone. By using you as the subject (you-voice), you place emphasis on others, often showing your concern for them. It is particularly well suited to describing how products and services benefit customers, clients, and colleagues. You-voice is often less effective for pointing out the mistakes of others. Aiso, it may sometimes be perceived as presumptuous or insincere to imply or directly state what you think others want or need, especially when you have an interest in them taking certain actions. We-voice is a good way to focus on shared efforts, Interests, and problems. It is particularly well suited to messages within a company (i.e., work team). Like you-voice, it may come across as presumptuous when you speak on behalf of your group yet haven't reached agreement. Excessive use of l-voice, particularly in writing, may be construed as self-centeredness. Overuse also diminishes the ability to focus on the interests of others (you-voice) or those of a team or group (we-voice). I-voice is best reserved for situations that involve bad news or difference of opinions. It is often used with nonthreatening verbs (l.e., think, feel). Impersonal voice (not using you, we, or I as the subject) is used to emphasize rational and neutral analysis. It is well suited for explaining business ideas, especially in proposals and reports. Roll over each phrase to see the full sentences. Then drag each item to the most suitable location in the table, identifying the voice and whether it is effective. Ineffective Effective I have several ideas You will agree You-voice Thave several ideas You gain many benefits I don't think You have let down I don't think We can achieve We-voice This sales strategy This sales strategy The primary problem You have let down I think You gain many benefits l-voice We can achieve I think The primary problem When you log on Impersonal voice You will agree When you log on