In media planning evaluation, which below does not belong in determining the optimal reach?

a. establish a point, say 80 percent, where any additional money spent will turn into frequency instead of reach.

b. determine the ethnicity, income level and lifestyle of target market consumers.

c. decide where new customers will come from.

d. base the new media objectives on what past campaigns have achieved.

e. b and d

Which below is not a type of transit advertising?

a. Interior cards

b. Handbills

c. Station and Shelter posters

d. Exterior posters

e. a and d

Simply stated, commercial print and broadcast mediathat is, those that sell space and time to advertisershave two main reasons for being: a. to serve their various audiences by providing, information, entertainment, and enlightenment b. to maintain corporate identity and operate under the legal procedures mandated by reputable local, regional and national advertising associations c. to make money by assembling audiences that are attractive to various advertisers d. a and b e. a and c