In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis in the form of a written report. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks.

Your strategic marketing plan will be presented in a written report. In this report, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand.

Prompt

Based on the information provided to you, share a completed customizable marketing plan for the reopening of the individual park. Your report should include the following critical sections with relevant guiding information:

1. Determine two (2)methods to be used for consumer researchin developing the marketing plan. Provide rationales for each method.

1. Keeping the target audience in mind (Analyze and not information provided inAppendix D MBA 645 CMO Memo for Target Audience and theTheme Park Vacations US, 2022 Mintel Report), determine three (3) traditional marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following (Consider developing a table to capture this information following your discussion for this section):
   2. How will the identified methods help in the acquisition of the new customers?
   4. How will the identified methods help in the retention of the existing customers?
   6. What are the advantages and disadvantages of the identified methods?

1. Keeping the target audience in mind (Analyze and not information provided inAppendix D MBA 645 CMO Memo for Target Audience and theTheme Park Vacations US, 2022 Mintel Report), determine three (3) digital marketing methods you will use in developing the marketing plan and provide rationales for each/ Your response should address the following (Consider developing a table to capture this information following your discussion for this section):
   2. How will the identified methods help in the acquisition of new customers?
   4. How will the identified methods help in the retention of the existing customers?
   6. What are the advantages and disadvantages of the identified methods?

1. Explain how thetraditional and digital marketing methods you have selected will work together to optimize the brand.Your response should address the following:
   2. Which method do you think could be most impactful in addressing your target audiences?
   4. Which method do you think could be most effective in branding?
   6. Can both digital and traditional marketing support the brand and growth of the business?

1. Explain thecrisis management strategiesto be implemented prior to reopening. Your response should address the following:
   2. How can we focus on customer expectations to improve brand damage from the incident?
   4. How can we support our employees' needs in reopening the park?
   6. What possible crises could arise relevant to the incident and reopening?

1. Determineone (1) legal and one (1) ethical issuethat could arise and negatively impact the organization's brand image upon reopening and provide proactive steps that could be taken now to prevent them.

Guidelines for Submission

To complete this project, you must submit the following in thethird person:

1. Milestone Two as a Microsoft Word File using the template provide.
   2. Include appropriate tables, figures, etc. as needed in APA format to highlight critical information throughout the report.
   4. Resources from your assigned readings AND additional research is required to support your assignment.
   6.  

Answer rating: 100% (QA)

Strategic Marketing Plan for the Reopening of the Park Consumer Research Methods Surveys Conducting online or inperson surveys to gather insights from potential and existing customers about their pref... View the full answer