In module # 7, we discussed that companies do not impose a $5 t-shirt on us....
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In module # 7, we discussed that companies do not impose a $5 t-shirt on us. Instead, if we as consumers/stakeholders tell them, with our purchase decisions and materialistic values, that we want to buy six T-shirts for $30, rather than two T-shirts for that same $30 - that is what the market will provide. Patagonia launched the campaign "Don't buy this jacket" to encourage people to consider the effect of consumerism on the environment and purchase only what they need. Discuss the relationship between market and stakeholders; Is Patagonia campaign "Don't buy this jacket" would change the consumers/stakeholders' decision? In module # 7, we discussed that companies do not impose a $5 t-shirt on us. Instead, if we as consumers/stakeholders tell them, with our purchase decisions and materialistic values, that we want to buy six T-shirts for $30, rather than two T-shirts for that same $30 - that is what the market will provide. Patagonia launched the campaign "Don't buy this jacket" to encourage people to consider the effect of consumerism on the environment and purchase only what they need. Discuss the relationship between market and stakeholders; Is Patagonia campaign "Don't buy this jacket" would change the consumers/stakeholders' decision?
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