In Module Ten, post your responses to posts written by at least two of your peers. Address the following in your responses:

• In what way(s) do you agree or disagree with their assessments of the impact of their chosen aspects of the Fourth IR on their strategic plans?
• In what way(s) do you agree or disagree with their assessments of the impact of their chosen aspects of the Fourth IR on their companies?
• How might other aspects of the Fourth IR impact their strategic plans, their companies, or both?

I chose Comcast Corporation as my company for our project. Headquartered in Philadelphia, Pennsylvania, Comcast Corp is one of the largest broadcast and cable television companies in the world. It was founded by Ralph Roberts who purchased American Cable Systems, a 1,200-subscriber cable system in Tupelo, MS. Dan Aaron and Julian Brodsky join as Ralph's earliest colleagues who would help build the Company. (Timeline, 2025) Their mission is to "create incredible technology and entertainment that connects millions of people to the moments and experiences that matter most." (Our Company, 2025) Some key services and products include Xfinity which is responsible for internet, cable, phone services and home security. They also have NBCUniversal responsible for Television networks like NBC, Universal Pictures, Theme parks and Streaming services like Peacock.

Advances in artificial intelligence (AI) is the aspect that I believe will have the largest impact on companies in the future. One of AI's greatest impacts on business is its ability to save time and resources. (AI) can be used to automate repetitive and time-consuming tasks such as responding to customer service requests, assessing the creditworthiness of borrowers and processing insurance claims. This automation provides faster, more responsive service for customers, and it frees employees to focus on more strategic, higher-level work while eliminating the risk of human error. (The Impact of Artificial Intelligence on Business, 2023) I believe AI will play a large role in Comcast Cops' future. It will change the way they can anticipate consumer behavior, optimize network infrastructure, target advertising and content development and improve customer retention. Ultimately, (AI) can make Comcast more customer-focused and efficient in a competitive global media and technology world. There are of course dangers or risks to this aspect of the Fourth IR. The first is data privacy and misuse of information. (AI) relies on a large amount of personal data to be collected. Customers may not feel safe with this all technology is hackable, making your data vulnerable. The second risk being bias and lack of transparency in decision making. AI systems can embed or amplify biases in their planning algorithms. (Holistic AI Team, 2024) If not carefully managed, Comcast could make flawed strategic decisions (e.g., targeting certain demographics unfairly or misjudging content trends), potentially harming brand reputation and stakeholder trust. Overall, I believe the benefits of (AI) outweigh the risks and Comcast Corp will utilize its capabilities in the future.