In navigating these challenges, the founders needed to adapt continuously. They explored various growth strategies, from potential partnerships with established local beverage producers to diversifying their market reach by exploring export opportunities within Southern African Development Community $($SADC$)$ member states. As the launch date for VitalKick approached, Thandi and Lerato had to critically evaluate their entire marketing process, ensuring that all components$$from understanding consumer needs to executing a comprehensive marketing strategy$$aligned seamlessly to foster strong customer engagement and drive long$-$term growth in the vibrant South African market.Describe the concepts of Lateral thinking and Design thinking with regards to the decision making undertaken by the two entrepreneurs in the case study.cite Harvard referencing $2021$