Question: In one sentence, explain what the campaign is about Evaluate the communication objective of the ad. Assess the target market, the communication targets, and how


- In one sentence, explain what the campaign is about
- Evaluate the communication objective of the ad.
- Assess the target market, the communication targets, and how you arrived at that conclusion.
- Explain what is the unique selling proposition
- Tell your perspective about the company positioning
- Identify the type of creative appeal the company uses, and evaluate its appropriateness.
- Provide a general critique, including your perspective on the effectiveness.
- Provide recommendations on how this communication effort can be further improved
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