In order for an event to be successfully coordinated and integrated into the general operations of a facility, three general phases of even operations were outlined. They were: Concept and planning phase, the marketing phase, and the post$-$event phase Concept and planning phase, the post$-$event phase, and the evaluation phase Concept and planning phase, the operational phase, and the post event phase Concept and planning phase, the go$-$to$-$market phase, and the evaluation phase