In order to gain insight into the management strategy related to communication, you will utilize PPG Industries
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Question:
In order to gain insight into the management strategy related to communication, you will utilize PPG Industries as a focus company and review their Facts About PPG and Newsroom sections, which will help you better understand their business. Assume that you were just hired as a manager for a new department in the Automotive OEM Coatings division.
Your first challenge is to determine the best method to utilize in assigning tasks to individual employees. Since each person is either a new hire or transferee from other divisions around the country, you do not have much information on the most appropriate communication approach. Respond to the following questions:
- Your first task is to assign work to one of the engineering employees and you decide to send them a detailed email containing instructions and deadlines. Describe major influences on interpersonal communication by addressing the following:
- Encoding: describe this term and provide an example of an influence which could have led you to decide to send an email.
- Decoding: describe this term and provide an example of an influence that could impact the employee’s interpretation of your email.
- Feedback: provide an example of the following types of feedback which could occur as a result of your communication:
- Informational
- Corrective
- Reinforcing
- Noise: describe this term and provide an example of how its existence could impact the employee’s interpretation of your email.
- After clicking “send,” you start to think about the various roles that are associated with your new position and how communication could impact these roles. Discuss how communication facilitates the fulfillment of key managerial roles by addressing the following:
- Interpersonal Roles:
- Figurehead: provide an example of how you would fulfill this type of role and the type of communication that you would utilize.
- Liaison: provide an example of how you would fulfill this type of role and the type of communication that you would utilize.
- Informational Roles
- Disseminator: provide an example of how you would fulfill this type of role and the type of communication that you would utilize.
- Monitor: provide an example of how you would fulfill this type of role and the type of communication that you would utilize.
- Decisional Roles
- Negotiator: provide an example of how you would fulfill this type of role and the type of communication that you would utilize.
- Resource Allocator: provide an example of how you would fulfill this type of role and the type of communication that you would utilize.
- Later that evening, you decide to check your work messages from home and there is a voicemail from your engineering employee described in the first requirement. Their message contained several questions related to their assignment. They started the work, are having a difficult time, and are very panicked in their message. Characterize channels that are available for conducting managerial communication by addressing the following:
- One-on-One Conversation: describe this method provide one example of how you could utilize this method to address the concerns related to your employee’s message.
- Telephone Conversation: describe this method provide one example of how you could utilize this method to address the concerns related to your employee’s message.
- Writing: describe this method provide one example of how you could utilize this method to address the concerns related to your employee’s message. Also include the type of written form (e.g. memo, email, letter, etc.).
- Based on the three previous approaches, rank each method in order of your preference based on which would be most effective. Include why the other two methods would not rank as high. Finally, discuss the advantage or disadvantage to utilizing more than one method.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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