Question: In order to generate demand for cigarettes when he first started making them, James B . Duke sold his products to dealers at full retail
In order to generate demand for cigarettes when he first started making them, James B Duke
sold his products to dealers at full retail price, then sent them a rebate later so they could earn a profit only if they kept their agreement not to carry his competitors' brands.
negotiated an exclusive agreement on the Bonsack machine.
All of these.
took out a fullpage newspaper ad in Atlanta, Georgia of a famous actress holding Duke cigarettes in her outstretched hand.
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