Question: In order to qualify as a true segment, a group of consumers should fulfill which of the following criteria? Please select all that apply. Question

In order to qualify as a true segment, a group of consumers should fulfill which of the following criteria? Please select all that apply.
Question content area bottom
Part 1
A.
be a homogeneous set
B.
have core similarities of attitude, behavior, and economics
C.
be a critical mass
D.
be reachable through mass marketing
E.
be within a specific geographic area

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