Question: In our first simulation on competitive analysis, companies that decide to enter the real estate market with new business models like shared home ownership or

In our first simulation on competitive analysis, companies that decide to enter the real estate market with new business models like shared home ownership or "tiny homes" would be a competitive threat in that they are a(n) to our company's business model:
direct competitor
customer
supplier
substitute
 In our first simulation on competitive analysis, companies that decide to

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