In preparation for a research study for the National Basketball League (NBL) in Australia and New...

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In preparation for a research study for the National Basketball League (NBL) in Australia and New Zealand, you learn that "The NBL closed out a fifth consecutive year of growth of both fans in attendance and viewership. Cumulative attendance grew 21% from 2018-2019, with average attendance rising 8% during that same stretch." This kind of data can be included in your report as when discussing the growth of the NBL. Primary data Survey data a. b. C. d. e. Consumers' income levels will have an influence on whether they can afford to purchase a sport service or product. This information means that will have an impact on consumers' ability to attend sporting events. Culture Reference group Task definition Economic factors Competitive factors a. b. Secondary data Sample data Research data C. d. e. 23. The Philadelphia Eagles, an NFL team, is investigating the personal commitment and emotional involvement that sports fans in Philadelphia have with this sports organization that results in things such as decreased price sensitivity and decreased performance sensitivity. The Browns are investigating this. a. b. C. d. e. 24. If students in the sports marketing class at State University decided that they will go to the university's Recreation Center to use the gym services because they will get to work out with their classmates and friends, this means that is/are among the situational factors that affect their decision-making process. a. b. C. d. e. Sport involvement Need for sports team affiliation Fan identification Fan team motivation Sports consumption a. b. C. d. e. Social surroundings Temperature 25. People try to improve their own image by associating with a winning team, so that they can bask in the reflected glory of the team (BIRG). This means that this fan motivation factor will influence some sports consumers to become fans of a team. Diversion Task definition Time Physical surroundings Self-esteem enhancement Personality Fan identification Team attractiveness In preparation for a research study for the National Basketball League (NBL) in Australia and New Zealand, you learn that "The NBL closed out a fifth consecutive year of growth of both fans in attendance and viewership. Cumulative attendance grew 21% from 2018-2019, with average attendance rising 8% during that same stretch." This kind of data can be included in your report as when discussing the growth of the NBL. Primary data Survey data a. b. C. d. e. Consumers' income levels will have an influence on whether they can afford to purchase a sport service or product. This information means that will have an impact on consumers' ability to attend sporting events. Culture Reference group Task definition Economic factors Competitive factors a. b. Secondary data Sample data Research data C. d. e. 23. The Philadelphia Eagles, an NFL team, is investigating the personal commitment and emotional involvement that sports fans in Philadelphia have with this sports organization that results in things such as decreased price sensitivity and decreased performance sensitivity. The Browns are investigating this. a. b. C. d. e. 24. If students in the sports marketing class at State University decided that they will go to the university's Recreation Center to use the gym services because they will get to work out with their classmates and friends, this means that is/are among the situational factors that affect their decision-making process. a. b. C. d. e. Sport involvement Need for sports team affiliation Fan identification Fan team motivation Sports consumption a. b. C. d. e. Social surroundings Temperature 25. People try to improve their own image by associating with a winning team, so that they can bask in the reflected glory of the team (BIRG). This means that this fan motivation factor will influence some sports consumers to become fans of a team. Diversion Task definition Time Physical surroundings Self-esteem enhancement Personality Fan identification Team attractiveness

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