In Prichard's article in this week's materials, he quotes Robert Salomon, a professor of international management. Salomon says: "The problem is that managers systematically overestimate the benefits of globalizationand underestimate its costs."With this comment in mind, think about your company and the overseas country you chose to research in this course.

Imagine that your company's executive team has decided to expand to the target country that you researched, whether yourecommended this course of action or not.

• If NYU Langone Health existing business model work inthe overseas Brazil? Why or why not?
• What are the major differences between the culture of USA and your Brazil?
• Why might it take longerto establish NYU Langone Healthbusiness in Brazil than your managers expect?
• What advice would you give to the project lead on how to prepare for expansion into this overseas market?