Question: In pursuing a differentiation strategy, an organisation strives to develop a product or service that customers perceive to be different from their competitors. In this

In pursuing a differentiation strategy, an organisation strives to develop a product or service that customers perceive to be different from their competitors. In this regard, customers need to believe that the product or service has differentiated qualities worth paying a premium price for.

Using six practical examples, demonstrate your understanding of the differentiation strategy by providing strategic recommendations for differentiating products and services.

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