In reference to Chapter 1, why do you think integrated marketing communications has grown? Use one example on how you believe it works. Use one professional resource in your discussion.

Chapter1:

The concept of integrated marketing communications is introduced along with its growth and role in marketing.

Integrated Marketing Communication introduction

Topics:

• This session introduces integrated marketing communications and the learning outcomes of the course.
• This course has students write an integrated marketing communications plan.
• Review of assignments and grading criteria
• Defining Integrated Marketing Communications(IMC)
• The growth of IMC
• Why IMC fails and what drives success
• Role of IMC plan