In Scenario 1, note that while you could support your position using only the definition of an asset (par. 25), your answer is stronger if you support your conclusion with excerpts from detailed Appendix B implementation guidance, as well. For judgmental issues, reference to this detailed interpretive guidance can be essential. Scenario 2: Using the definition and characteristics of an asset above, explain why advertising costs are generally recorded as expenses, rather than as assets. 2. AnalysisWhy are advertising costs generally recorded as expenses, rather than as assets?