Question: In setting a promotion budget, the method that sets a budget based on the goal of what do we need to accomplish , such as

In setting a promotion budget, the method that sets a budget based on the goal of what do we need to accomplish, such as achieve a certain market share goal, is
known as the ___________ method.
A. competitive
B. primary
C. objective and task
D. percentage of expected sales
E. key account resource

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