Question: In some market response models, the dependent variable is brand market share. Some analysts prefer market share models because A. Time elements of seasonality and

In some market response models, the dependent variable is brand market share. Some analysts prefer market share models because

A. Time elements of seasonality and trends get eliminated from the data.

B. Explicitly defining what are the boundaries of a category is difficult to do.

c. Budgets are allocated based on market share levels.

d. The models force interdependencies in the levels of market share across brands.

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